"...its the new mixtape vol.2"
DROOL COLLECTION
Jared T. Strain
Seattle,WA
graphic design/typography/art direction
email: jaredts@hotmail.com
"This morning I could feel my feet, I was surprised 'cuz I had blisters from running all night in my dreams"-Superchunk
Welcome. After more than three years since Drool Collection first appeared, I am back on the internet showcasing
where life has taken me the past three years. As for the disapearing act, I am sorry. But lets be honest. Who really
comes to this place anyhow? I have no wisdom to impart, no riches to share and to those five people that frequented
The Drool Collection, I am sorry. After more than at least five emails to knock your socks off (none of which were returned),
I have come to realize something. I am a pathetic individual. Due to this realization (or rather acceptance) on my part,
I've decided to simplify things a bit. So here you go, Jared Strain on one horizontal page, (just scroll down.) I will try
to keep my portfolio updated, again for those five people who care, regularly. So keep coming back and if anyone wants
to offer me rediculously large amounts of money,
please call.
BIO
Morrow Snowboards/boot-binding packaging.
Conceptualy had to be engaging enough to get the consumer to pick it up.
www.morrowsnowboards.com
Morrow Snowboards/2005 catalog.
Concept needed to tell a story. So we decided to have it resemble an album of tickets, tokens, mementos from a day of snowboarding.
Click image for contents
www.morrowsnowboards.com
K2 Snowboards/"Illusion" line.
Based off of vintage beer labels the line needed to feel familiar, but not straight out of a beer ad. (Neer Beer?)
www.k2snowboards.com
Highgear/dealer catalog
With limited budget we had to direct photography, brand development, iconography system and do our own modeling. Who is that in the background anyhow?
www.highgearusa.com
Ride Snowboards/"Lowride"series.
Ride wanted to motivate those little skaters to pick up a board. Here I pay hommage to those awesome Alien and Element skateboards.
www.ridesnowboards.com
Ride Snowboards/"Ruckus"series.
Rock -N-Roll inspired snowboards. Come and get your dose of metal! What you want to do with your life?
www.ridesnowboards.com
General Public/Order and Chaos book.
Booklet written and designed to inspire thought. Reads front to middle-back to middle. Each side was a different train of thought.
Click image for contents.
www.generalpublicinc.com
MSN Music Summer Tour/summer music tour comprehensive package.
How do you make the geekiest company in the world compete against ITunes? Give it some style.
www.msn.com
K2 Snowboards/"Select" series
Baseball inspired line. Check out the wood-branded center mark.
www.k2snowboards.com
Logomarks/various client work.
click image for pop-up.
Morrow Snowboards/2006 catalog
Brand with virtually no team photography needed to convey snowboarding lifestyle.
Click for contents
www.morrowsnowboards.com
Jones Soda/holiday pack.
"Just make it cheesy" was the only instruction recieved from Peter van Stolk, Jones Sodas President.
www.jonessoda.com
Another catalog for Highgear, another project with no budget. Using our direction on photography
and staying true to the brand we helped sculpt, we built a small (4"x8") consumer catalog that would
speak to the user, showcase product and tell Highgears story.
Click image for contents
www.highgearusa.com
Concept revolving around poker the poker lifestyle without the Vegas glam and glitter.
www.k2snowboards.com
K2 called and needed another board concept. How bout money? This board has more detail to it than you could ever
see on this screen. Complex Gouilleche patterns, gold and silver inks, chromaflare inks help capture the complexity of monetary systems.
www.k2snowboards.com
Another year, another Morrow Snowboards catalog. 2007 provided the same challenge, to create a visually stimulating
consumer/marketing piece with no team photography. The concept we created this year was that of a graphic novel or an
epic screenplay. Illustrations and type lent themselves to evoking a feeling of grandness.
Click image for contents
www.morrowsnowboards.com
We teamed up with Alex Pardee to create a visually engaging look for Ride Snowboards. Using metallic inks, wood veneers, hand painted topsheet and elaborate layoring the Havoc was a show stopper.
www.ridesnowboards.com
Product design at Ride is not just limited to snowboards. Ride approached GP for a line of snowboard bindings. Asking for everything from fabric specs to logo treatments we gave this binding an attitude that was consistant with Rides binding program.
www.ridesnowboards.com
The connection between fashion, art and snowboarding is apparent at Ride. Here we blended our fashion sense, patterns, product logos and colorways for the Anthem boot line.
www.ridesnowboards.com